Microsoft may be able to throw together some pretty awesome ads for it games like they did with the Gears of War 3 campaign trailer, but Sony has Kevin Butler and damn is that guy entertaining.
In this new Kevin Butler ad, we see the return of good ol' Kevin and the rise of Sony's new marketing campaign: Long Live Play.
If you want to know the origins of this new campaign, all you have to do is look back to Sony's 2010 E3 Press Conference and check out what was quite possibly the biggest highlight of the show, Kevin Butler's speech.
Hit the jump for that video if you haven't seen it.
Which Kevin Butler spot is your favorite? Let us know in the comments!
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